Winners! James Whetlor from Cabrito and James Martin, winner of Favourite Celebrity Chef

Winners! James Whetlor from Cabrito and James Martin, winner of Favourite Celebrity Chef

Cabrito Goat Meat wins Champion Meat Producer at Good Housekeeping Food Awards

So pleased for client James Whetlor from Cabrito Goat Meat who took gold for Champion Meat Producer at the Good Housekeeping Food Awards 2016 last night, at a ceremony held at Royal Institute of British Architects, London.

Good Housekeeping’s prestigious annual food awards are in their twelfth year, and celebrate the all-time favourite foodie brands and products as voted by the magazine’s readers and GH’s expert panel of judges. 

In front of a packed audience of food producers, industry insiders and celebrities including James Martin, Jane Asher and Mary Berry, James commented; “I can’t believe it but I’m so proud and excited for this recognition of goat meat. We still have a lot of work to do but this is another indication that goat meat is moving into the mainstream. The consumer gets more choice and more exciting menu options, and the humble Billy goat gets six months of good life before it becomes someone’s dinner, rather than being considered worthless and chucked in the bin. It is great to see, even if it has taken a while, but Britain is finally waking up to what the rest of the world has known for a long time; goat meat is delicious.”

Other winners at the awards included Fairtrade Foundation for Best Ethical Brand; Yeo Valley for Best Organic Brand; Isle of Wight Tomatoes for GH Food Hero and Marks and Spencer for Best Supermarket Wine Range. James Martin won Favourite Celebrity Chef and Mary Berry won Favourite Cookbook for her Foolproof Cooking.

Cabrito Goat Meat is currently available to buy at online supermarket Ocado but it won’t be long, with multinationals such as Lidl and Marks and Spencer at the Food Awards that goat will become more widely available.

 Britain is finally waking up to what the rest of the world has known for a long time; goat meat is delicious.

Britain is finally waking up to what the rest of the world has known for a long time; goat meat is delicious.

Kid goats are a similar size to a spring lamb - around 20kg - and have a delicate, sweet and musky flavour.  The meat takes well to punchy flavourings including Mediterranean and Middle-Eastern herbs, spices and rubs. It is lower in fat than beef or pork, is rich in potassium and has twice as much iron as beef. The range at Ocado includes Kid Mince, Kid Diced, Kid Chops, Kid Shanks, Kid Provencal Sausages, Kid Merguez Sausages and Kid Italian Meatballs.

www.cabrito.co.uk